Archive for the ‘Nescukua’ Category

Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad

Wednesday, September 28th, 2016
CUPERTINO, California and NEW YORK — September 28, 2016 — Apple® and Deloitte today announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone® and iPad®. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic advisors who are solely focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems. 

Apple and Deloitte will also collaborate on the development of a new service offering from Deloitte Consulting called EnterpriseNext, designed to help clients fully take advantage of the iOS ecosystem of hardware, software and services in the workplace. The new offering will help customers discover the highest impact possibilities within their industries and quickly develop custom solutions through rapid prototyping.

“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global. “Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”

“As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad,” said Tim Cook, Apple’s CEO. “iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we’re able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver.”

EnterpriseNext from Deloitte Consulting will provide businesses with expertise spanning more than 20 industries, and offers customers: 
  • EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
  • EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
  • iOS architects, designers and engineers – housed within Deloitte Digital Studios around the world – to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.

For more information regarding the Apple and Deloitte partnership, please visit: deloitte.com/apple/ or apple.com/ipad/business/.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Deloitte is one of the largest professional services firms in the world and the leader in digital transformation strategy. Through a network of more than 244,000 professionals, industry specialists, and an ecosystem of alliances, Deloitte assists its clients in turning complex business issues into opportunities for growth and measurable impact.  Our market-leading teams help organizations transform in the digital era. For more information, visit Deloitte’s US website at: www2.deloitte.com/us/en.html.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.


Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585


Heather Graubard
Deloitte Digital
hgraubard@deloitte.com
(206) 214-8698
 

V1 Motors + Escs

Wednesday, September 21st, 2016
Upgraded to the V2 setup, selling V1 motors + escs. <br /><br />$80/each or $300 for all 4.<br /><br /><br />Thanks!

macOS Sierra Now Available as a Free Update

Tuesday, September 20th, 2016
CUPERTINO — September 20, 2016 — Apple® today announced that macOS™ Sierra, the latest major release of the world’s most advanced desktop operating system, is now available as a free update. macOS Sierra brings Siri® to the Mac® with intelligent and helpful features users know and love from iPhone® and iPad®, along with all-new capabilities designed specifically for use on the desktop. Features like Universal Clipboard, iCloud® Desktop and Documents, Auto Unlock and Apple Pay® on the web help your Mac work even better with other Apple devices. And Photos gets an update with a new Memories feature that automatically creates curated collections of your favorite photos and videos.

Siri on the Mac can help send messages and email, find documents, look up information, search a user’s photo library, adjust system preferences and more. Users can also drag and drop Siri results into documents or pin them into their Today view for later reference. Universal Clipboard allows users to copy content from an app on one Apple device and paste it into another app on a different Apple device. With iCloud Desktop and Documents users can now access the files on their Desktop from iPhone and iPad. And Auto Unlock lets users automatically log into their Mac when they are wearing an authenticated Apple Watch®.

Apple Pay on the web makes the online shopping experience in Safari® more convenient and secure than ever. Shoppers can now click the Apple Pay button at checkout on nearly 300,000 participating websites, including 1-800-Flowers, Gilt, Instacart, Lululemon, Warby Parker and more, and then complete their purchase with Touch ID® on iPhone 6 or later or with Apple Watch. Users’ credit or debit card information is not shared with online merchants and strong encryption protects all communication between a user’s device and Apple Pay servers.

Photos introduces Memories, which highlights favorite and forgotten moments in users’ photo libraries by automatically creating curated collections of occasions like birthday parties or family vacations. Photos uses advanced computer vision to identify faces, objects and scenes in your images, so photos can be searched by who and what is in them. An all-new Brilliance editing tool brightens dark areas and pulls in highlights to make photos look richer and more vibrant.

Other great new features in macOS Sierra: 
  • Messages makes conversations more interesting, allowing users to preview web links and play video clips from right within the app; respond to messages with a Tapback like a heart, thumbs up and more directly onto a message bubble; and send bigger emoji for more message impact.
  • Tabs are now available across Mac apps that support multiple windows, including Maps, Mail, Pages®, Numbers®, Keynote®, TextEdit, and even third-party apps. 
  • Picture in Picture floats video from Safari or iTunes® in a window over the desktop. The window can be resized, dragged and pinned to any corner of the screen so users can watch video while they work.
  • Optimized Storage frees up space when a Mac starts getting full by storing infrequently used items in the cloud and helping users remove apps and files they no longer need.
  • Apple Music® in iTunes makes it even easier to discover new music and browse exclusives and new releases.

Availability
macOS Sierra is available as a free update starting today from the Mac App Store®. macOS Sierra supports all Macs introduced since late 2009. Some features may not be available in all regions or all languages. For more information, please visit: www.apple.com/macos/sierra.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 

Swift Playgrounds Now Available on the App Store

Tuesday, September 13th, 2016
CUPERTINO — September 13, 2016 — Swift Playgrounds™, an innovative new iPad® app from Apple® that makes learning to code easy and fun for everyone, is now available on the App Store®. With Swift Playgrounds, real coding concepts are brought to life with an interactive interface that allows students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple used by professional developers to create world-class apps.

The Swift Playgrounds app is approachable enough for students with no previous programming experience to begin exploring key coding concepts, but also powerful enough for skilled programmers to experiment and express their creativity using Swift.

“Everyone should have the opportunity to learn coding, and we are excited to bring Swift Playgrounds to the next generation of programmers looking for a fun and easy way to explore key coding concepts using real code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “More than 100 schools around the world have already committed to adding Swift Playgrounds to their fall curriculum, and we can’t wait to see what students create with it.”

Swift Playgrounds includes Apple-developed programming lessons that guide students through a series of challenges and puzzles to guide three on-screen characters through an immersive graphical world as they learn core coding concepts, like issuing commands, creating functions, performing loops and using conditional code and variables. Apple will also regularly release new standalone challenges so users can continue learning new skills.

Swift Playgrounds also features built-in templates that users can modify and build on to create their own programs with graphics and touch interactions. They can then share their creations with friends using Mail or Messages or even by posting to the Web. And since Swift Playgrounds uses real Swift code, projects can be exported directly to Xcode® and ultimately be turned into full-fledged iOS and Mac® apps.

Availability
Swift Playgrounds is available today on the App Store for free. Swift Playgrounds is compatible with all iPad Air® and iPad Pro™ models and iPad mini™ 2 and later running iOS 10. For more information including videos, images and demos, visit: www.apple.com/swift/playgrounds.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

Apple & Nike Launch the Perfect Running Partner, Apple Watch Nike+

Wednesday, September 7th, 2016
SAN FRANCISCO and BEAVERTON, Oregon — September 7, 2016 — Today, Apple® and Nike introduced Apple Watch® Nike+, the latest result of a long-standing partnership. Apple Watch Nike+ is the ultimate tool for anyone who runs, pairing exclusive Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance 50 meters,* a powerful dual-core processor and watchOS® 3. Apple Watch Nike+ also includes exclusive Siri® commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app for unrivaled motivation to go for a run, coaching plans that adapt to your unique schedule and progress, and guidance from the world’s best coaches and athletes. Apple Watch Nike+ is the ultimate companion for those with a passion for running, whether they’re emerging runners or marathon veterans.

“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

“We know runners — and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution — your perfect running partner.”

Features
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone®. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.

The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport™ Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance. 

Nike+ Run Club
Apple Watch Nike+ takes advantage of the unique capabilities of Apple Watch Series 2 and the Nike+ Run Club app to be the perfect running partner on your wrist. The app experience is seamlessly built into Apple Watch Nike+ and easily accessed right from the watch face, so users can get going with a quick tap. The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside.  Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.

Pricing & Availability 
  • Apple Watch Nike+ will be available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. 
  • Apple Watch Nike+ will be available in 38 mm at $369 (US) and in 42mm at $399 (US) from Apple.comNike.com, Apple Stores, select Nike retail stores, select Apple Authorized Resellers and select specialty stores and department stores.
  • Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 9, with availability in late October, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 23, with availability in late October, in Czech Republic, Hungary, Poland and Russia.
  • Apple Watch Nike+ will also be available in late October in Costa Rica, Greece, India, Israel, Macau, Mexico, Qatar and Saudi Arabia.
  • Nike Sport Bands are available exclusively with Apple Watch Nike+ models and not sold separately.
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch Nike+ from Apple will be offered free Personal Setup, in-store or online,** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
  • Anyone who wants to learn more about Apple Watch Nike+ or watchOS 3 can register for the free workshops offered at every Apple Store®. 

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**In most countries. 

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

Rhona Marr
Nike 
rhona.marr@nike.com
(503) 671-3489
 

Apple Pay Coming to Japan with iPhone 7

Wednesday, September 7th, 2016
SAN FRANCISCO ― September 7, 2016 ― Apple® today announced that iPhone® 7, iPhone 7 Plus and Apple Watch® Series 2 will bring customers in Japan the ability to use Apple Pay®, an easy, fast and secure way to pay for everything in their daily routines, beginning in October. Users can commute and pay for everyday items with Suica from JR East, and make convenient and private credit and prepaid card purchases in stores, apps and on the web with a single touch. Apple is also introducing support for transit in Japan with Maps in iOS 10, so commuters can easily find ride details, including fare breakdowns that automatically show Suica pricing right on their device, making their commute more seamless and simpler than ever.

Apple Pay is accepted anywhere Suica is available, so users can make quick everyday purchases and buy or reload a Suica card or commuter pass, all with their iPhone. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country's largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.

“We are incredibly excited to bring iPhone 7 to customers in Japan so they can experience the magic of Apple Pay,” said Tim Cook, Apple’s CEO. “Apple Pay will transform your daily routine, from making your commute easier and more convenient than ever with Suica right on your iPhone 7 and Apple Watch Series 2, to using your favorite cards to make secure and private purchases with a single touch.”

“As the world’s largest transit operator, JR East is committed to innovating so we can provide our customers across Japan the best service possible,” said Tetsuro Tomita, president and CEO of East Japan Railway. “For iPhone 7, we redesigned an entirely new experience from the ground up so our customers can enjoy the ease and security of using Apple Pay while commuting, in our app and in stores with Suica.”

iPhone 7, iPhone 7 Plus and Apple Watch Series 2 sold in Japan will support FeliCa Type-F NFC contactless technology, which is used every day for more than 160 million transactions across Japan.

When Maps launches support for transit in Japan with iOS 10 in October, Apple Pay users can map out and pay for their entire commute, including major train, subway, ferry and national bus lines, on their iPhone 7, iPhone 7 Plus and Apple Watch Series 2, based on updated fare and schedule information. If you have a Suica card added to Apple Pay and are planning a route that exceeds its balance, an alert will show it’s time to reload, and you can do so instantly, right on your device. Commuters can also follow carefully curated navigation instructions so it’s easy to get around Japan’s extensive underground tunnel networks.

Apple Pay will support many of the most popular Japanese credit and prepaid cards issued by AEON, Credit Saison, JCB, Mitsubishi UFJ Nicos, Orient Corporation, Sumitomo Mitsui Card, Toyota Finance, UC Cards and View Card, and carriers KDDI, NTT Docomo and Softbank, representing more than three-quarters of all credit card spending in Japan, with major global and domestic networks like American Express, Mastercard, JCB, iD and QUICPay. Users will continue to receive all of the rewards and benefits offered by their cards.

Beginning in October, iPhone 7, iPhone 7 Plus and Apple Watch Series 2 users will be able to make purchases in stores anywhere Suica, iD or QUICPay is accepted, encompassing nearly two-thirds of all transactions at Japan’s largest merchants. In addition to Apple Stores in Japan, leading retailers that will accept Apple Pay include convenience stores like 7-Eleven, Circle K, Family Mart, Lawson, Ministop and Sunkus, supermarkets such as AEON, APITA and PIAGO, gas stations including ENEOS and Esso Mobil General, retailers like BicCamera, Matsumoto Kiyoshi and Uniqlo, and favorite local brands such as JapanTaxi and Sukiya.

Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID®, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Your card number is kept private and not shared with the merchant. Online brands that will accept Apple Pay in Japan include BASE, Demae-Can, giftee, Jalan.net, JapanTaxi, minne and Toho Cinema.

When paying for goods and services on the go within apps or Safari®, Apple Pay works with iPhone 6 and later, iPad Pro™, iPad Air® 2, and iPad mini™ 3 and later. You can also use Apple Pay in Safari on any Mac® introduced in or after 2012 running macOS™ Sierra, and confirm the payment with iPhone 6 or later or Apple Watch.

Security and privacy are at the core of Apple Pay. If your iPhone, iPad or Apple Watch is ever lost, you can use Find My iPhone to put your device in Lost Mode to suspend Apple Pay, or you can wipe your device clean completely. You can also stop the ability to make payments with Apple Pay on iCloud.com. If you lose your device, your Suica balance is recoverable.

When you use a credit or prepaid card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Katie Clark Alsadder
Apple
kclarkalsadder@apple.com
(408) 974-9976

Nao Yanagisawa
Apple
nao_yanagisawa@apple.com
+81 3 4345 2430
 

Apple Reinvents the Wireless Headphone with AirPods

Wednesday, September 7th, 2016
SAN FRANCISCO — September 7, 2016 — Apple® today introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.

The all new Apple W1 chip enables the groundbreaking innovations in AirPods, with dual optical sensors and accelerometers in each AirPod that work with the W1 chip to detect when AirPods are in your ear, so they only play when you are ready to listen. Simply remove them to automatically pause the music, or just remove one to have a conversation and automatically resume when you put it back. Access Siri with a double tap to your AirPods to select and control your music, change the volume, check your battery life or perform any other Siri task. An additional accelerometer in each AirPod detects when you’re speaking, enabling a pair of beam-forming microphones to focus on the sound of your voice, filtering out external noise to make your voice sound clearer than ever before.

The ultra-low power Apple W1 chip operates at one-third of the power of traditional wireless chips, enabling AirPods to deliver up to 5 hours of listening time on one charge. The custom-designed charging case holds additional charges, for an industry-leading more than 24 hours of total listening time,* ensuring AirPods are charged and ready to go whenever you are.

Pricing & Availability
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October.
  • AirPods require Apple devices running iOS 10, watchOS® 3 or macOS™ Sierra.

*Compared to completely wireless stereo headphones.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
408-862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479
 

Apple Introduces iPhone 7 & iPhone 7 Plus —The Best, Most Advanced iPhone Ever

Wednesday, September 7th, 2016
SAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:
  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime® HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone® flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods® with Lightning® connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods™, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.2

The new iPhone features the brightest, most colorful Retina® HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine®, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch™, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability
  • iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
  • Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.3
  • Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
  • iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
  • Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
  • Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store®.

1 Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
2 iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (apple.com/legal/sales-support/iphoneupgrade_us/)
4 In most countries.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
408-862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479
 

Apple Watch Hermès Introduces New Styles & Colors

Wednesday, September 7th, 2016
SAN FRANCISCO AND PARIS — September 7, 2016 — Today, Apple® and Hermès introduced new Apple Watch® Hermès styles and an expanded assortment of bands that incorporate Hermès' signature palette alongside a series of bold new colors. With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant, artful simplicity and functionality. 

“Ours is a partnership born of parallel thinking and mutual regard — we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.

“We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage,” said Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction. 

Design
The expanded Apple Watch Hermès collection includes a new style — the Double Buckle Cuff in Swift and Epsom calfskin leathers, inspired by an archetypal Hermès sandal design by Pierre Hardy, creative director of Hermès shoes and jewelry, elegantly framing the wrist in new colors including Rose Jaipur, Étoupe and Bleu Agate. The new Single Tour Deployment Buckle band is a reimagined take on a classic form, pairing the elemental simplicity of Hermès Barenia calfskin leather with the modernity of an Hermès hidden deployment buckle, which opens with a click of two side buttons. The classic Double Tour and Single Tour styles continue for fall in refreshed colors including Anemone.

New Apple Watch Hermès models pair with Apple Watch Series 2, which features GPS, water resistance 50 meters,* a two-times-brighter display, a powerful dual-core processor and watchOS® 3, and include an exclusive Hermès Sport Band in signature orange. The water resistant Sport Band is light and flexible for ultimate comfort and durability when working out, and is uniquely etched with ‘Apple Watch Hermès.’

Pricing & Availability 
  • Apple Watch Hermès is available in two different case sizes, 38 mm and 42 mm. The 38 mm Single Tour is $1149 (US); 42 mm Single Tour is $1199 (US); 38 mm Double Tour is $1299 (US); 42 mm Single Tour Deployment Buckle is $1399 (US); and 38 mm Double Buckle Cuff is $1499 (US) from Apple.com, Hermes.com, select Apple Stores, select Hermès stores, select specialty stores and department stores.
  • Apple Watch Hermès will be available beginning Friday, September 23 in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Hermès Bands are sold separately and are available beginning Friday, September 16.** The Single Tour Band is $339 (US), Double Tour is $489 (US) and Double Buckle Cuff is $689 (US).
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch Hermès will be offered free Personal Setup, in-store or online,*** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**Apple Watch Hermès Bands will be available beginning Friday, September 23
in Macau and Russia.

***In most countries.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lance Lin 
Apple
lance_lin@apple.com
(408) 974-5036

Ina Delcourt
Hermès
ina.delcourt@hermes.com
+33 (0)1 40 17 47 88
 

Apple Introduces Apple Watch Series 2, The Ultimate Device For A Healthy Life

Wednesday, September 7th, 2016
SAN FRANCISCO — September 7, 2016 — Today, Apple® introduced Apple Watch® Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,*  and built-in GPS so users can now run without an iPhone®. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS® 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay®. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16. 

“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”

Fitness & Health 
Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. For swimmers, Apple developed all-new algorithms after hundreds of hours of research for two new workout options, pool and open water. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn.

With built-in GPS, Apple Watch Series 2 records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.

Advanced Technology
Apple pioneered the custom designed System in Package (SiP) for Apple Watch, and continues to develop this breakthrough technology with the second generation S2 chip. With a dual-core processor, the S2 chip takes performance to a new level, making Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two-times-greater graphics performance. Apple Watch Series 2 also features a dramatically brighter display — at 1,000 nits, it’s more than two times brighter— making this the brightest display Apple has ever shipped, so it’s even easier to see important information at a glance when outside on a sunny day.

watchOS 3
watchOS 3 features significantly improved performance that makes it even simpler to launch favorite apps instantly, either from the watch face or with the new Dock, which displays the latest information already updated in the background. New fitness and health capabilities include the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete, keeping friends and family motivated. There is also a customized experience for wheelchair users to close their Activity rings, in addition to dedicated workouts. 

Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and Numerals. Simply swipe edge-to-edge to swap out a new watch face and with the new Face Gallery in the Apple Watch app on iPhone, it’s even easier to customize watch faces and discover third-party apps.

Apple Watch Lineup
Apple Watch Series 2 is available with all the new fitness and health capabilities in lightweight aluminum or stainless steel cases, paired with a wide variety of gorgeous new band colors. 

Apple Watch Series 1 is available in lightweight aluminum and combines the new powerful dual-core processor and GPU with all the incredible features of the original Apple Watch, making it up to 50 percent faster and available to even more customers, starting at just $269 (US). 

Apple Watch Edition™ now comes in a beautiful ceramic, that embodies craftsmanship with a lustrous white case and all the incredible features of Apple Watch Series 2. Ceramic is one of the hardest materials in the world — more than four times harder than stainless steel — with a beautiful, white, pearl-like finish, making Apple Watch Edition extremely scratch-resistant.

Pricing & Availability 
  • Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from Apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).
  • All-new Apple Watch Band Kits in gorgeous new colors are available, beginning today.
  • Customers will be able to order Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 9, with availability in late October, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US. Apple Watch Nike+ will also be available in late October in Costa Rica, Greece, India, Israel, Macau, Mexico, Qatar and Saudi Arabia.
  • Apple Watch Hermès will be available beginning Friday, September 23 in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, September 23 in Anguilla, Antigua and Barbuda, Cayman Islands, Croatia, Czech Republic, El Salvador, Greece, Guam, Hungary, Jersey, Kuwait, Macau, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and the US Virgin Islands.
  • Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, October 7 in India and Mexico.
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch from Apple will be offered free Personal Setup, in-store or online,** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
  • Anyone who wants to learn more about Apple Watch or watchOS 3 can register for the free workshops offered at every Apple Store®. 

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**In most countries. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette 
Apple
abessette@apple.com
(408) 862-8012

Lance Lin 
Apple
lance_lin@apple.com
(408) 974-5036
 

School me: battery mod info

Thursday, August 25th, 2016
Hey guys, so I&#039;m looking to get more flight time with my x5. <br /><br />I&#039;ve began reading the massive 85 page thread on just that. I have ran into a few questions that I can&#039;t find answers for. Even after digging around online I have found a little more info but not sure how it plays a part with our inspires.... What hoping you gurus could help me out. <br /><br />Difference in 3s vs 6s? I see a lot of people posting about one or the other but I have no idea what they&#039;re talking about. <br /><br />Also, 1300mah -...<br /><br />School me: battery mod info

Apple Music Festival to Light Up London with 10 Nights of Spectacular Performances This September

Thursday, August 25th, 2016
LONDON ― August 25, 2016 ― Apple® today announced the Apple Music® Festival will return to London's legendary Roundhouse this September for a 10th anniversary celebration of live music, curated exclusively by Apple Music for fans around the world.

The full lineup was announced today by Julie Adenuga, the London voice of Beats 1®, an Apple Music radio station that celebrates the best new music every day. Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones. 

“Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.” 

Artists performing at the upcoming Apple Music Festival shared their excitement:

“I love London and performing at the Roundhouse! I can't wait to see you there. It’s going to be magic!” - Alicia Keys

“We're massively excited to play Apple Music Festival for many reasons, but mainly because it'll be our first proper London show after the release of our new album, ‘Wild World.’” "The Roundhouse is such a beautiful venue and it's in our hometown, so I can't think of a better place to play a bunch of new songs for the first time.” - Bastille 

“I’m so excited to go back to London, which is a special place for me to visit and I’m really looking forward to performing at the Apple Music Festival. It’s also their 10th birthday! It’s going to be a great party.” - Britney Spears

“I’m very excited to be headlining at this year’s Apple Music Festival at the Roundhouse in London, and for everyone around the world to be able to watch it live on Apple Music.” - Calvin Harris

“I am so excited to be playing at the Roundhouse. I love London and can’t wait to share this fantastic experience at the Apple Music Festival with my fans.” - Elton John

“We are looking forward to returning to the iconic Roundhouse this year to play one of our favorite festivals, the Apple Music Festival, and perform new music for our fans!" - OneRepublic 

“We're really looking forward to being a part of this year's Apple Music Festival. We loved playing at The Roundhouse for the 2013 Festival and are excited to be heading back this year.” - The 1975

Apple Music Festival runs from September 18 to September 30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners. 

Apple Music is a single, intuitive app that combines the best ways to enjoy music—all in one place. Over 15 million paying subscribers are already enjoying hand-picked playlists based on the music they love, hearing new music first before anyone else and discovering new artists every day. 

For updates and additional information, visit www.applemusicfestival.com or join the conversation using #AMF10 on the official Apple Music social media channels.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Mandy Hershon 
Apple
mhershon@apple.com
+44 203 284 6194

Stephanie Saffer 
Apple
ssaffer@apple.com
+ 1 (408) 974-5160
 

What GoPro&#39;s Management Doesn&#39;t Want Shareholders to Focus On

Saturday, August 20th, 2016
GoPro&#39;s Karma drone faces significant competition from DJI Innovations, the world&#39;s largest drone maker. One of GoPro&#39;s main advantages over DJI&nbsp;...

Happy National Aviation Day!

Friday, August 19th, 2016

In case you didn’t know–and you probably didn’t–today is National Aviation Day.

Thank ol’ FDR for the holiday. Franklin D. Roosevelt established the first National Aviation Day on Aug. 19th, 1939.

Why Aug. 19th? That was Orville Wright’s birthday. If you don’t know who Orville Wright…well, your teacher wasn’t doing his or her job. Orville and his brother, Wilbur, made the first successful airplane flight on Dec. 17th, 1903. The brothers’ monoplane few for 2 min. and a length of 1,500 ft. Within two years, the brothers’ planes were hitting speeds of over 30 MPH and ranges of over 20 miles.

Consider that for a moment. Two minutes and 500 yards were milestones in aviation. Those are blips when compared to today’s popular drones. A Phantom 4 can easily breach 30 MPH and fly over a mile. And who knows how fast and far drones will go by decade’s end.

Looking at the Phantom 4 and Inspire 1, one can’t help but be impressed by how far aviation has come along. Pretty cool, eh?

The post Happy National Aviation Day! appeared first on Drone World Blog.

Apple Announces Environmental Progress in China & Applauds Supplier Commitment to Clean Energy

Wednesday, August 17th, 2016
BEIJING — August 17, 2016 — Apple® today announced a significant commitment by major supplier Lens Technology to run its Apple operations on entirely renewable energy. This unprecedented commitment, combined with zero waste compliance from all final assembly sites, furthers Apple’s efforts to help manufacturers lower their carbon footprint and reduce waste in China, helping to advance China’s transition to a new green economy.

Lens Technology has committed to power all of its glass production for Apple with 100 percent renewable energy by the end of 2018, as part of Apple’s industry-leading supply chain clean energy program announced last year. Lens is the first supplier to make a clean energy commitment for all of its Apple production, and will meet its goal through an unprecedented power purchase agreement with local wind projects.

Apple is working with suppliers to help transform the environmental landscape in China, and is proud to announce all 14 of its final assembly sites in China are now compliant with UL’s Zero Waste to Landfill validation. The UL standard certifies all of their manufacturing waste is reused, recycled, composted, or, when necessary, converted into energy. Since the program began in January 2015, the sites have diverted more than 140,000 metric tons of waste from landfills.

“We want to show the world that you can manufacture responsibly and we’re working alongside our suppliers to help them lower their environmental impact in China,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We congratulate Lens for their bold step, and hope by sharing the lessons we’ve learned in our transition to renewable energy, our suppliers will continue to access clean power projects, moving China closer to its green manufacturing goals.”

“Our power purchase agreement is the first of its kind in southern China and we hope it will serve as an example for other companies looking to transition to cleaner, more economical sources of power,” said Lens CEO Zhou Qunfei. “We’re pleased to be the first supplier to commit to covering all of our Apple production with renewable energy, and proud to source from local Hunan wind farms to power our facilities in Changsha.”

Lens’ manufacturing with Apple currently includes two facilities in Changsha, Hunan province. Wind energy will cover 100 percent of the energy consumed producing Apple products at Lens facilities by 2018, avoiding nearly 450,000 metric tons of carbon dioxide each year, equivalent to the energy use in 380,000 Chinese homes.

Through its clean energy program, Apple will partner with suppliers in China to install more than 2 gigawatts of new clean energy in the coming years, avoiding over 20 million metric tons of greenhouse gas pollution in the country between now and 2020. Foxconn committed in October to construct 400 megawatts of solar, starting in Henan province, by 2018. The manufacturer is now well on its way to constructing the first 80 megawatts of that commitment.

Earlier this year, Foxconn final assembly sites at Guanlan and Taiyuan were the first in China to receive UL’s Zero Waste to Landfill validation. With the recent addition of 12 manufacturing sites, all of Apple’s final assembly production in China is now zero waste compliant.

“We applaud innovative companies, like Apple, that are leading by actively reducing the environmental impact of manufacturing operations,” said UL president and CEO Keith Williams. “Achieving zero waste is an extensive effort that requires close coordination across all facets of a company’s operations, especially when the commitment is global.”

Apple has taken significant steps to protect the environment by transitioning from fossil fuels to clean energy. Today, the company is powering 100 percent of its operations in China and the US, and more than 93 percent of its worldwide operations, with renewable energy.

Learn more about Apple’s environmental efforts at apple.com/environment.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Alisha Johnson
Apple
alisha_johnson@apple.com
669-227-3364
 

1.7.4 RC controller fw update

Wednesday, August 17th, 2016
i have tried for hours ....and OMFG it is pointless , dont bother trying it .

DJI Community Social Network – The new DJI Community

Monday, August 15th, 2016
DJI Community Social Network. Get social with your drone! Share experiences and follow trending users in this brand new DJI themed social network!!

PC Mag Reveals Top 10 Drones of 2016

Wednesday, August 10th, 2016

PC Mag just published its Top 10 drones of 2016…and the list is revealing.

For starters, DJI drones make up six of the ten spots. The Phantom 3 Standard is still present with an overall rating of 4 out of 5. The Phantom 4 tops off the list with a perfect score of 5. The Inspire 1 and Phantom 3 Professional are close behind with 4.5 each. The Phantom 3 4K and Advanced come in fifth and sixth with a rating of 4 each.

What of the other four spots?

Here is where things get interesting. The Xiro Xplorer G comes in seventh place with a 4. Xero (pronounced “zero”) is a relatively new entry to the field, being based out of Shenzhen in China.  PC Mag seemed reasonably impressed: “The Xiro Xplorer G is a compelling drone for GoPro owners. It’s compact, inexpensive, and able to transmit video to a smartphone up to the edges of its operating range. Battery life isn’t spectacular, but it is pretty good when compared with similar quadcopters.”

The 3DR Solo comes in eighth with a 3.5. The Solo debuted last year. Despite solid reviews, the Solo and 3DR have struggled to find a large audience. PC Mag noted a weak GPS system and short battery life as being the biggest hindrances. The Horizon Hobby Blade Chroma (a “solid” drone, to use PC Mag’s own words) and Parrot Bebop (“it’s easy to fly”) round out the last two, each rated at 3.5.

The list’s most interesting omission is that of Yuneec’s drones, though author Jim Fisher mentions the Typhoon Series in the accompanying article. Yuneec has struggled to release its latest hexacopter, the Typhoon H, in the face of litigation and frequent delays.

Overall, the list of Top 10 drones isn’t a surprise. DJI has dominated the consumer and prosumer aerial drone market for at least two years. The steady roll out of firmware updates, as well as new hardware and price cuts, have undercut competitors such as 3DR and Yuneec. Drone World just recently announced major price cuts for its Phantom 4 and Inspire 1 Pro drones and bundles.

Remember that you can find those deals on our website at http://www.drone-world.com/.

The post PC Mag Reveals Top 10 Drones of 2016 appeared first on Drone World Blog.

Drone World’s New Phantom 4 Sale

Monday, August 8th, 2016

With a new month comes a new Phantom 4 sale from Drone World. 

 

The Phantom 4 needs no introduction. The world’s best-selling prosumer drone now retails for $1,199, or $200 off. And the same goes for all of Drone World’s Phantom 4 bundles, including the new Executive Kit V2.0. On top of that, buyers can get up to two new batteries for $99 each.

 

The commercial-grade Inspire 1 Pro drone and bundles have an even bigger price cut–$500 off. The price now falls to $3,399.

 

That’s not all. For the first time ever, Drone World is offering the Nanuk 950 with hydro-sculpted Phantom 4 insert as a standalone product. The Custom 950 had previously been exclusive to the Executive Kit.

 

See these latest deals and more at http://www.drone-world.com/.

The post Drone World’s New Phantom 4 Sale appeared first on Drone World Blog.

Hourly Drone Insurance

Monday, August 8th, 2016
My company, Verifly, released an on-demand drone insurance app today in partnership with Global Aerospace. $1M policies start at $10 an hour - all delivered instantly via the app. Happy to answer any questions but this will cover an Inspire (and any drone under 15lbs) in most of the US. Coverage today in TechCrunch Verifly launches drone insurance...<br /><br />Hourly Drone Insurance

Over 100 of the world’s leading design professionals file Amicus brief supporting Apple

Thursday, August 4th, 2016

Apple Reports Third Quarter Results

Tuesday, July 26th, 2016
CUPERTINO, California — July 26, 2016 — Apple® today announced financial results for its fiscal 2016 third quarter ended June 25, 2016. The Company posted quarterly revenue of $42.4 billion and quarterly net income of $7.8 billion, or $1.42 per diluted share. These results compare to revenue of $49.6 billion and net income of $10.7 billion, or $1.85 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.7 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

“We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated at the start of the quarter,” said Tim Cook, Apple’s CEO. “We had a very successful launch of iPhone SE and we’re thrilled by customers’ and developers’ response to software and services we previewed at WWDC in June.”

“Our Services business grew 19 percent year-over-year and App Store revenue was the highest ever, as our installed base continued to grow and transacting customers hit an all-time record,” said Luca Maestri, Apple’s CFO. “We returned over $13 billion to investors through share repurchases and dividends, and we have now completed almost $177 billion of our $250 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 fourth quarter:
  • revenue between $45.5 billion and $47.5 billion
  • gross margin between 37.5 percent and 38 percent
  • operating expenses between $6.05 billion and $6.15 billion
  • other income/(expense) of $350 million
  • tax rate of 25.5 percent

Apple’s board of directors has declared a cash dividend of $.57 per share of the Company’s common stock.  The dividend is payable on August 11, 2016 to shareholders of record as of the close of business on August 8, 2016.

Apple will provide live streaming of its Q3 2016 financial results conference call beginning at 2:00 p.m. PDT on July 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, its Form 10-Q for the fiscal quarter ended March 26, 2016, and its Form 10-Q for the fiscal quarter ended June 25, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

FY 16 Third Quarter Results Conference Call

Friday, July 22nd, 2016
WHAT: Apple® FY 16 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 576314.

WHEN: Tuesday, July 26, 2016, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 26 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 9 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 4944387.

WEBCAST: Apple will provide live audio streaming of its FY 16 Third Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on July 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Top 10 Phantom 4 Accessories

Tuesday, July 19th, 2016

We receive a lot of questions about the DJI Phantom 4 at Drone World, but one of the most common is over which accessories are recommended, and which ones are necessities, for the best-selling quadcopter. The answer: Too many to list. But we went ahead anyway. Our just-published Top 10 Phantom 4 Accessories page is a quick and simple guide that lists, and describes, the must-haves for any Phantom 4 pilot.

Although most of the entries are general items, we covered some specific examples, including the THOR Supercharger, Nanuk 950 wheeled carry case, and Hoodman Sunshade. Our list also includes several Drone World exclusives, such as our L-Series Lens Filter Kit and Long-Range System. Even with this bevy of products, Drone World shows no sign of letting up with plans to add even more accessories–including exclusives–to an already sizable lineup.

SEE ALL OUR TOP 10 ACCESSORIES AT http://www.drone-world.com/top-10-phantom-4-accessories/.

The post Top 10 Phantom 4 Accessories appeared first on Drone World Blog.

ATC contact details -uk

Monday, July 18th, 2016
Hello <br /><br />Does anyone know of or have a list of contact details for ATC&#039;s in the UK (specifically Scotland)? <br /><br />I&#039;m trying to put a list together for future reference and any help would be greatly appreciated <br /><br />Bob

Osmo: Smooth operator

Monday, July 18th, 2016
View and control: The DJI Osmo communicates directly with your ... Enter the Osmo, drone-maker DJI&#39;s video recorder which comes with an&nbsp;...

Have you done extended travel (4 weeks+) with an Inspire Pro?

Monday, July 18th, 2016
Hey guys,<br /><br />Not talking about airline regulations but rather traveling for 4+ weeks or more with an Inspire. I&#039;m about to do a 4-6 weeks european trip and I&#039;ll have with me 1 luggage, 1 camera bag (I shoot fashion and we&#039;re shooting a couple campaigns in europe), and an inspire 1 pro.<br /><br />I&#039;m trying to decide whether I should just pick up a Phantom 4 for the month and sell it when I get back to LA and take a few hundred dollars hit (no big deal). But the big thing is having to buy the p4,...<br /><br />Have you done extended travel (4 weeks+) with an Inspire Pro?

Greetings from Yorkshire UK.

Monday, July 18th, 2016
As a member of other multirotor forums I thought now I have an Inspire 1 Pro V2 Black I would have the advantage of learning from other pilots. Me - 40 years flying unmanned aircraft. CAA PfAW certified through RUSTA Training. Bought the Inspire to complement my heavyweight SkyJibX4 TiQR. Love Drone Racing and have organised events at my local flying club PANDAS. I also love to fly fixed wing FPV using my RaptorV2. Experienced engineering background and very practical person. Enjoy...<br /><br />Greetings from Yorkshire UK.

For sale Inspire 1 Pro (LOTS OF EXTRAS) X3 X5 and Dual operator

Sunday, July 17th, 2016
For sale: Ultimate Inspire 1 Pro set up with both X5 and X3 camera dual operator<br /><br />Inspire 1 Pro (T601 model)<br />Dual remote<br />X5 Camera with lens<br />10 Batteries (5 TB47 5 TB48) Cycles (under 13 cycles each) most of them are below 10 cycles<br />X3 Camera<br />GoProfessional Case<br />DJI Charging hub<br />100 Watt charger<br />Small charger (don&#039;t know what the watt level is)<br /><br />$4800USD + Shipping (Verified paypal account only with paypal invoice)<br /><br />PM for detail or text me at...<br /><br />For sale Inspire 1 Pro (LOTS OF EXTRAS) X3 X5 and Dual operator

PokeDrone lets you catch Pokemon in those hard to reach places

Sunday, July 17th, 2016
TRNDlabs is serious about the new development that saves you from tying your phone on your dog&#39;s back or taping it to your DJI drone which&nbsp;...

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