Trojan Warriors

CUPERTINO, California — November 17, 2016 — Apple® today opened registration for Hour of Code workshops at all 487 Apple retail stores worldwide, from December 5 through 11 in celebration of Computer Science Education Week. Among the most popular events at the Apple Store®, Hour of Code workshops teach the basics of computer science with Code.org’s programming tutorials. Apple and Code.org share the goal of giving every student the opportunity to learn computer science.

“Hour of Code embodies our vision for Apple stores as a place for the community to gather, learn and be entertained,” said Angela Ahrendts, Apple’s senior vice president of Retail. “We’re proud to introduce the Swift Playgrounds app into the workshops and honored to again work side-by-side with Code.org on this incredibly important initiative. Hour of Code is one of the absolute highlights of the year for both our teams and the families that visit our stores.” 

“Since we started Hour of Code in 2013, Apple has each year upped its participation and found ways to introduce more kids to computer science,” said Hadi Partovi, founder and CEO of Code.org. “The global footprint Apple offers through its stores and talented staff has reached tens of thousands of kids, and with the introduction of Hour of Code in Swift Playgrounds we can introduce coding to even more.” 

Swift Playgrounds
This year, Hour of Code programs at many Apple locations will include an introduction to Swift Playgrounds™, the free new app for iPad® that brings coding to life. The interactive interface of Swift Playgrounds encourages beginners to explore working with Swift™, the easy-to-learn programming language from Apple, used by professional developers to create world-class apps.

“Coding is just like any language, the earlier you’re exposed the more successful you’ll be,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Whether at an Apple Store, in a classroom, or at home with an iPad, Swift Playgrounds brings real coding concepts to life and empowers the next generation with the skills they need to express their creativity.”

A new Hour of Code challenge in Swift Playgrounds makes it easy for anyone to set up their own one-hour coding event, and for those continuing to build their coding skills on iPad, Swift Playgrounds adds a new Learn to Code 3 set of lessons and a companion Teacher Guide.

Hour of Code for Educators 
In addition to in-store workshops, Apple has developed a series of tools to extend Hour of Code into schools and community centers, including a free facilitator guide offering lesson ideas, group activities and more. Apple Teacher, a free, professional self-paced learning program supporting and celebrating teachers in the US, has added resources, badging and recognition for learning and teaching coding with Swift Playgrounds on iPad.

Continuing Apple’s $100 million commitment and ongoing partnership to provide 114 underserved schools with technology, services and support, Apple will provide materials and resources to assist ConnectED schools around the country to host their own Hour of Code workshops.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

CUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing & Availability
"Designed by Apple in California" will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*

The book is on display at the Apple Stores where it is sold.

*"Designed by Apple in California" is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

CUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing & Availability
"Designed by Apple in California" will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*

The book is on display at the Apple Stores where it is sold.

*"Designed by Apple in California" is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

CUPERTINO, California ― October 27, 2016 ― Apple® today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV®, iPhone® and iPad®. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri® feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Key Features Within the TV App Include:

• Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes® and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
• Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
• Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
• Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes. 
• Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes. 

The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices. 

Live Tune-In With Siri
Siri continues to gain powerful new capabilities, including making it really easy to tune right to live news and sporting events on Apple TV. Siri is now aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Siri knows additional details of the games, can provide live scores and can take viewers directly to the live stream within the app that’s carrying it. Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app. 

Single Sign-On for Pay-TV Apps
In addition to the new TV app, customers in the US will have a simplified way of enjoying their pay-TV video apps by using single sign-on. Starting in December, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to enjoy immediate access to apps that are part of their pay-TV subscription. 

Since its introduction just a year ago, the latest Apple TV has revolutionized the experience in the living room with 8,000 apps, including 2,000 games and 1,600 video apps, across categories such as sports, news, fitness, education, kids, lifestyle and more. 

Availability
The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. Live tune-in with Siri is available today. For more information, please visit: apple.com/tv. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Bernadette Simpao
Apple
bsimpao@apple.com
(669) 227-9273

CUPERTINO, California ― October 27, 2016 ― Apple® today introduced a significant update to its professional video editing app, Final Cut Pro® X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar™ on the new MacBook Pro® and a redesigned interface with full support for wide color workflows. The Touch Bar replaces the keyboard’s traditional function row with a brilliant, Retina®-quality Multi-Touch™ display that dynamically adapts to Final Cut Pro X by putting intuitive, context-sensitive controls right at the user’s fingertips. Apple also released updates to Motion and Compressor.

“This is our biggest update to Final Cut Pro X since we completely redesigned it five years ago,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The new version features a sleek interface and adds powerful new editing features that go far beyond what’s possible with traditional, track-based video editing apps; and integration with the revolutionary Touch Bar gives professional video editors a whole new way to interact with Final Cut Pro X.”

With the new Magnetic Timeline in Final Cut Pro X, users can understand their film at a glance with customizable arrangement and color coding of audio clips based on type or “role” — such as dialogue, music and effects. It’s simple to create and assign roles, and give each one a unique color. And in a first for pro video software, users can simply drag to instantly rearrange the vertical layout of their timeline or highlight specific audio roles while editing.

Integration with the Touch Bar on the new MacBook Pro boosts creativity and productivity by dynamically adapting to each task and presenting intuitive controls exactly when and where users need them. While using Final Cut Pro X the Touch Bar lets users instantly switch between editing tools, adjust audio levels and tap into useful commands for trimming and playback. It will even display a color-coded, interactive overview of the entire timeline so users can navigate their project with the touch of a finger.

A redesigned interface streamlines the layout of Final Cut Pro X to optimize screen space for MacBook Pro users, while a darker, flat look puts the focus on the content. Customizable workspaces lets users adjust window arrangements for different tasks such as organizing, editing and color grading — even across multiple monitors. Full support for wide color workflows allows users to import, edit and deliver video in standard Rec. 601 and Rec. 709 color spaces, or in wide gamut Rec. 2020 color space.

Additional Features in Final Cut Pro 10.3:

• Flow transition creates invisibly smooth jump cuts;
• Remove Attributes allows users to easily delete or reuse select effects across multiple clips;
• Timecode overlay effect and generator allow users to edit with a large view of source timecode;
• Support for ProRes MXF, Panasonic V-Log and export of AVC-Intra;
• Direct video output via Thunderbolt 3 enables high-quality video monitoring on an external display with a single cable.

Motion 5.3 features a sleek new interface with support for wide color workflows and 3D text enhancements that improve the performance and realism of 3D titles. The new Align To behavior lets users easily connect separate objects to create advanced animations, and Touch Bar support provides easy access to a wide range of interactive tools on the new MacBook Pro.

Compressor 4.3 has a new dark look to match Final Cut Pro X and Motion. Enhancements to iTunes Store® Package creation let users easily browse, verify and compress packages so they can be delivered to the iTunes Store faster and fully compliant. Wide color support ensures end-to-end color fidelity when delivering files in standard and wide color spaces, and Touch Bar support simplifies common tasks like setting up batches and adding markers on the new MacBook Pro.

Pricing and Availability 
Final Cut Pro 10.3 is available as a free update today for existing users, and for $299.99 for new users on the Mac® App Store®. Motion 5.3 and Compressor 4.3 are also available as a free update today for existing users, and for $49.99 each for new users on the Mac App Store. For more information, please visit: apple.com/final-cut-pro

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”

Thinnest and Lightest MacBook Pro Ever 
Building on innovations pioneered in MacBook®, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Touch ID Comes to the Mac
Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone® and iPad®. Once you enroll your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac®, switch user accounts and make secure purchases with Apple Pay® on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

Apple’s Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness, is an amazing 67 percent brighter than the previous generation, features 67 percent more contrast and is the first Mac notebook display to support a wider color gamut. And with power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 percent less energy than before.

The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy. The new 15-inch MacBook Pro features powerful Radeon Pro discrete graphics delivering up to 2.3 times more performance than the previous generation; while the 13-inch MacBook Pro comes with Intel Iris Graphics that are up to two times faster than before. All models feature SSDs with sequential read speeds over 3GBps and Thunderbolt 3 which consolidates data transfer, charging and twice the video bandwidth in a single port — allowing users to drive a 5K display and power their MacBook Pro with a single cable.

The New MacBook Pro Also Offers:

• Much larger Force Touch trackpads — 46 percent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro;
• More responsive and comfortable typing on the keyboard with a second-generation butterfly mechanism;
• Louder, more true-to-life sound through speakers with double the dynamic range and improved bass;
• macOS™ Sierra, the world’s most advanced desktop operating system, with new features like Siri® integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

Pricing & Availability

• The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.
• The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.
• The 15-inch MacBook Pro starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.
• Additional technical specifications, configure-to-order options and accessories are available online at apple.com/macbookpro.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

CUPERTINO, California — October 25, 2016 — Apple® today announced financial results for its fiscal 2016 fourth quarter ended September 24, 2016. The Company posted quarterly revenue of $46.9 billion and quarterly net income of $9 billion, or $1.67 per diluted share. These results compare to revenue of $51.5 billion and net income of $11.1 billion, or $1.96 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record.”

“We are pleased to have generated $16.1 billion in operating cash flow, a new record for the September quarter,” said Luca Maestri, Apple’s CFO. “We also returned $9.3 billion to investors through dividends and share repurchases during the quarter and have now completed over $186 billion of our capital return program.”

Apple is providing the following guidance for its fiscal 2017 first quarter:

• revenue between $76 billion and $78 billion
• gross margin between 38 percent and 38.5 percent
• operating expenses between $6.9 billion and $7 billion
• other income/(expense) of $400 million
• tax rate of 26 percent

Apple’s board of directors has declared a cash dividend of $0.57 per share of the Company’s common stock. The dividend is payable on November 10, 2016 to shareholders of record as of the close of business on November 7, 2016.

Apple will provide live streaming of its Q4 2016 financial results conference call beginning at 2:00 p.m. PDT on October 25, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, its Form 10-Q for the fiscal quarter ended March 26, 2016, its Form 10-Q for the fiscal quarter ended June 25, 2016, and its Form 10-K for the fiscal year ended September 24, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

CUPERTINO, California and BEAVERTON, Oregon — October 24, 2016 — Apple® and Nike today announced Apple Watch® Nike+ will be available on Friday, October 28. Apple Watch Nike+ combines all of the unique features of Apple Watch Series 2 with the new Nike+ Run Club app for unrivaled motivation to go for a run, guidance from the world’s best coaches and athletes and coaching plans that adapt to your unique schedule and progress. Apple Watch Nike+ also features exclusive Nike Sport Bands and unique watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather — helping runners stay informed at a glance.

“Running is one of the world’s most popular activities for staying in shape and being healthy, and with Apple Watch Nike+, runners will be even more motivated to achieve their performance goals,” said Jeff Williams, Apple’s chief operating officer. “The response so far has been incredible and we’re thrilled to get Apple Watch Nike+ onto customers’ wrists starting Friday.”

“Apple and Nike share a passion to make life easier and more fun and we’re excited to bring a great running experience to consumers around the world,” said Trevor Edwards, president of the Nike Brand. “Apple Watch Nike+ with Nike+ Run Club app combine to deliver a powerful device with a simple running solution for all athletes and is another example of Nike’s commitment to bringing innovative products to the market.”

Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track your pace, distance, and route — even if you don’t have your iPhone® with you. With the brightest display Apple has ever made, metrics are easy to read, and if you decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters.*  The Nike+ Run Club app is seamlessly integrated into Apple Watch Nike+ and offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other, right from the wrist.

Pricing and Availability 

• Apple Watch Nike+ will be available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. 
• Apple Watch Nike+ will be available in 38 mm at $369 (US) and in 42 mm at $399 (US) from Apple.com, Nike.com, Apple Stores, select Nike retail stores, select Apple Authorized Resellers, including Best Buy, and select specialty stores and department stores, including Macy’s and DICK’S Sporting Goods. For local availability, visit www.apple.com/apple-watch-nike or www.nike.com/applewatch.
• Apple Watch Nike+ will be available on Friday, October 28 in Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Macau, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Russia, Taiwan, Thailand, Turkey, the UK and the US.
• Apple Watch Nike+ will be available on Saturday, October 29 in Bahrain, Greece, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
• Apple Watch Nike+ will be available on Sunday, October 30 in Israel.
• Nike Sport Bands are available exclusively with Apple Watch Nike+ models and not sold separately.
• Apple Watch Nike+ requires iPhone 5 or later running iOS 10 or later. Some features are not available in all regions or all languages.
• Every customer who buys Apple Watch Nike+ from Apple will be offered free Personal Setup,** in-store or online, to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
• Anyone who wants to learn more about Apple Watch Nike+ or watchOS® 3 can register for the free workshops offered at every Apple Store®. 

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**In most countries.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

 

Press Contacts:
Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

Simon Pope
Nike
simon.pope@nike.com
(503) 532-5593

WHAT: Apple® FY 16 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 406-0010 (toll-free) or (913) 643-3300. Please enter confirmation code 205714.

WHEN: Tuesday, October 25, 2016, at 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 25, at 5:00 p.m. PDT/8:00 p.m. EDT, through Tuesday, November 8, at 5:00 p.m. PST/8:00 p.m. EST. The dial-in numbers for the rebroadcast are  (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 2017273.

WEBCAST: Apple will provide live audio streaming of its FY 16 Fourth Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on October 25, 2016, at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

On Sunday night Robert took his DJI Phantom drone - with fixed 4K camera - around the town to capture some shots of Irvine as you've never seen it ...

CUPERTINO, California and NEW YORK — September 28, 2016 — Apple® and Deloitte today announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone® and iPad®. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic advisors who are solely focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems. 

Apple and Deloitte will also collaborate on the development of a new service offering from Deloitte Consulting called EnterpriseNext, designed to help clients fully take advantage of the iOS ecosystem of hardware, software and services in the workplace. The new offering will help customers discover the highest impact possibilities within their industries and quickly develop custom solutions through rapid prototyping.

“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global. “Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”

“As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad,” said Tim Cook, Apple’s CEO. “iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we’re able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver.”

EnterpriseNext from Deloitte Consulting will provide businesses with expertise spanning more than 20 industries, and offers customers: 

• EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
• EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
• iOS architects, designers and engineers – housed within Deloitte Digital Studios around the world – to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.

For more information regarding the Apple and Deloitte partnership, please visit: deloitte.com/apple/ or apple.com/ipad/business/.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Deloitte is one of the largest professional services firms in the world and the leader in digital transformation strategy. Through a network of more than 244,000 professionals, industry specialists, and an ecosystem of alliances, Deloitte assists its clients in turning complex business issues into opportunities for growth and measurable impact.  Our market-leading teams help organizations transform in the digital era. For more information, visit Deloitte’s US website at: www2.deloitte.com/us/en.html.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.


Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585


Heather Graubard
Deloitte Digital
hgraubard@deloitte.com
(206) 214-8698

Upgraded to the V2 setup, selling V1 motors + escs. <br /><br />$80/each or $300 for all 4.<br /><br /><br />Thanks!

CUPERTINO — September 20, 2016 — Apple® today announced that macOS™ Sierra, the latest major release of the world’s most advanced desktop operating system, is now available as a free update. macOS Sierra brings Siri® to the Mac® with intelligent and helpful features users know and love from iPhone® and iPad®, along with all-new capabilities designed specifically for use on the desktop. Features like Universal Clipboard, iCloud® Desktop and Documents, Auto Unlock and Apple Pay® on the web help your Mac work even better with other Apple devices. And Photos gets an update with a new Memories feature that automatically creates curated collections of your favorite photos and videos.

Siri on the Mac can help send messages and email, find documents, look up information, search a user’s photo library, adjust system preferences and more. Users can also drag and drop Siri results into documents or pin them into their Today view for later reference. Universal Clipboard allows users to copy content from an app on one Apple device and paste it into another app on a different Apple device. With iCloud Desktop and Documents users can now access the files on their Desktop from iPhone and iPad. And Auto Unlock lets users automatically log into their Mac when they are wearing an authenticated Apple Watch®.

Apple Pay on the web makes the online shopping experience in Safari® more convenient and secure than ever. Shoppers can now click the Apple Pay button at checkout on nearly 300,000 participating websites, including 1-800-Flowers, Gilt, Instacart, Lululemon, Warby Parker and more, and then complete their purchase with Touch ID® on iPhone 6 or later or with Apple Watch. Users’ credit or debit card information is not shared with online merchants and strong encryption protects all communication between a user’s device and Apple Pay servers.

Photos introduces Memories, which highlights favorite and forgotten moments in users’ photo libraries by automatically creating curated collections of occasions like birthday parties or family vacations. Photos uses advanced computer vision to identify faces, objects and scenes in your images, so photos can be searched by who and what is in them. An all-new Brilliance editing tool brightens dark areas and pulls in highlights to make photos look richer and more vibrant.

Other great new features in macOS Sierra: 

• Messages makes conversations more interesting, allowing users to preview web links and play video clips from right within the app; respond to messages with a Tapback like a heart, thumbs up and more directly onto a message bubble; and send bigger emoji for more message impact.
• Tabs are now available across Mac apps that support multiple windows, including Maps, Mail, Pages®, Numbers®, Keynote®, TextEdit, and even third-party apps. 
• Picture in Picture floats video from Safari or iTunes® in a window over the desktop. The window can be resized, dragged and pinned to any corner of the screen so users can watch video while they work.
• Optimized Storage frees up space when a Mac starts getting full by storing infrequently used items in the cloud and helping users remove apps and files they no longer need.
• Apple Music® in iTunes makes it even easier to discover new music and browse exclusives and new releases.

Availability
macOS Sierra is available as a free update starting today from the Mac App Store®. macOS Sierra supports all Macs introduced since late 2009. Some features may not be available in all regions or all languages. For more information, please visit: www.apple.com/macos/sierra.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

CUPERTINO — September 13, 2016 — Swift Playgrounds™, an innovative new iPad® app from Apple® that makes learning to code easy and fun for everyone, is now available on the App Store®. With Swift Playgrounds, real coding concepts are brought to life with an interactive interface that allows students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple used by professional developers to create world-class apps.

The Swift Playgrounds app is approachable enough for students with no previous programming experience to begin exploring key coding concepts, but also powerful enough for skilled programmers to experiment and express their creativity using Swift.

“Everyone should have the opportunity to learn coding, and we are excited to bring Swift Playgrounds to the next generation of programmers looking for a fun and easy way to explore key coding concepts using real code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “More than 100 schools around the world have already committed to adding Swift Playgrounds to their fall curriculum, and we can’t wait to see what students create with it.”

Swift Playgrounds includes Apple-developed programming lessons that guide students through a series of challenges and puzzles to guide three on-screen characters through an immersive graphical world as they learn core coding concepts, like issuing commands, creating functions, performing loops and using conditional code and variables. Apple will also regularly release new standalone challenges so users can continue learning new skills.

Swift Playgrounds also features built-in templates that users can modify and build on to create their own programs with graphics and touch interactions. They can then share their creations with friends using Mail or Messages or even by posting to the Web. And since Swift Playgrounds uses real Swift code, projects can be exported directly to Xcode® and ultimately be turned into full-fledged iOS and Mac® apps.

Availability
Swift Playgrounds is available today on the App Store for free. Swift Playgrounds is compatible with all iPad Air® and iPad Pro™ models and iPad mini™ 2 and later running iOS 10. For more information including videos, images and demos, visit: www.apple.com/swift/playgrounds.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

SAN FRANCISCO and BEAVERTON, Oregon — September 7, 2016 — Today, Apple® and Nike introduced Apple Watch® Nike+, the latest result of a long-standing partnership. Apple Watch Nike+ is the ultimate tool for anyone who runs, pairing exclusive Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance 50 meters,* a powerful dual-core processor and watchOS® 3. Apple Watch Nike+ also includes exclusive Siri® commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app for unrivaled motivation to go for a run, coaching plans that adapt to your unique schedule and progress, and guidance from the world’s best coaches and athletes. Apple Watch Nike+ is the ultimate companion for those with a passion for running, whether they’re emerging runners or marathon veterans.

“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

“We know runners — and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution — your perfect running partner.”

Features
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone®. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.

The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport™ Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance. 

Nike+ Run Club
Apple Watch Nike+ takes advantage of the unique capabilities of Apple Watch Series 2 and the Nike+ Run Club app to be the perfect running partner on your wrist. The app experience is seamlessly built into Apple Watch Nike+ and easily accessed right from the watch face, so users can get going with a quick tap. The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside.  Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.

Pricing & Availability 

• Apple Watch Nike+ will be available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. 
• Apple Watch Nike+ will be available in 38 mm at $369 (US) and in 42mm at $399 (US) from Apple.com, Nike.com, Apple Stores, select Nike retail stores, select Apple Authorized Resellers and select specialty stores and department stores.
• Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 9, with availability in late October, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.
• Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 23, with availability in late October, in Czech Republic, Hungary, Poland and Russia.
• Apple Watch Nike+ will also be available in late October in Costa Rica, Greece, India, Israel, Macau, Mexico, Qatar and Saudi Arabia.
• Nike Sport Bands are available exclusively with Apple Watch Nike+ models and not sold separately.
• Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
• Every customer who buys Apple Watch Nike+ from Apple will be offered free Personal Setup, in-store or online,** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
• Anyone who wants to learn more about Apple Watch Nike+ or watchOS 3 can register for the free workshops offered at every Apple Store®. 

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**In most countries. 

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

Rhona Marr
Nike 
rhona.marr@nike.com
(503) 671-3489

SAN FRANCISCO ― September 7, 2016 ― Apple® today announced that iPhone® 7, iPhone 7 Plus and Apple Watch® Series 2 will bring customers in Japan the ability to use Apple Pay®, an easy, fast and secure way to pay for everything in their daily routines, beginning in October. Users can commute and pay for everyday items with Suica from JR East, and make convenient and private credit and prepaid card purchases in stores, apps and on the web with a single touch. Apple is also introducing support for transit in Japan with Maps in iOS 10, so commuters can easily find ride details, including fare breakdowns that automatically show Suica pricing right on their device, making their commute more seamless and simpler than ever.

Apple Pay is accepted anywhere Suica is available, so users can make quick everyday purchases and buy or reload a Suica card or commuter pass, all with their iPhone. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country's largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.

“We are incredibly excited to bring iPhone 7 to customers in Japan so they can experience the magic of Apple Pay,” said Tim Cook, Apple’s CEO. “Apple Pay will transform your daily routine, from making your commute easier and more convenient than ever with Suica right on your iPhone 7 and Apple Watch Series 2, to using your favorite cards to make secure and private purchases with a single touch.”

“As the world’s largest transit operator, JR East is committed to innovating so we can provide our customers across Japan the best service possible,” said Tetsuro Tomita, president and CEO of East Japan Railway. “For iPhone 7, we redesigned an entirely new experience from the ground up so our customers can enjoy the ease and security of using Apple Pay while commuting, in our app and in stores with Suica.”

iPhone 7, iPhone 7 Plus and Apple Watch Series 2 sold in Japan will support FeliCa Type-F NFC contactless technology, which is used every day for more than 160 million transactions across Japan.

When Maps launches support for transit in Japan with iOS 10 in October, Apple Pay users can map out and pay for their entire commute, including major train, subway, ferry and national bus lines, on their iPhone 7, iPhone 7 Plus and Apple Watch Series 2, based on updated fare and schedule information. If you have a Suica card added to Apple Pay and are planning a route that exceeds its balance, an alert will show it’s time to reload, and you can do so instantly, right on your device. Commuters can also follow carefully curated navigation instructions so it’s easy to get around Japan’s extensive underground tunnel networks.

Apple Pay will support many of the most popular Japanese credit and prepaid cards issued by AEON, Credit Saison, JCB, Mitsubishi UFJ Nicos, Orient Corporation, Sumitomo Mitsui Card, Toyota Finance, UC Cards and View Card, and carriers KDDI, NTT Docomo and Softbank, representing more than three-quarters of all credit card spending in Japan, with major global and domestic networks like American Express, Mastercard, JCB, iD and QUICPay. Users will continue to receive all of the rewards and benefits offered by their cards.

Beginning in October, iPhone 7, iPhone 7 Plus and Apple Watch Series 2 users will be able to make purchases in stores anywhere Suica, iD or QUICPay is accepted, encompassing nearly two-thirds of all transactions at Japan’s largest merchants. In addition to Apple Stores in Japan, leading retailers that will accept Apple Pay include convenience stores like 7-Eleven, Circle K, Family Mart, Lawson, Ministop and Sunkus, supermarkets such as AEON, APITA and PIAGO, gas stations including ENEOS and Esso Mobil General, retailers like BicCamera, Matsumoto Kiyoshi and Uniqlo, and favorite local brands such as JapanTaxi and Sukiya.

Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID®, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Your card number is kept private and not shared with the merchant. Online brands that will accept Apple Pay in Japan include BASE, Demae-Can, giftee, Jalan.net, JapanTaxi, minne and Toho Cinema.

When paying for goods and services on the go within apps or Safari®, Apple Pay works with iPhone 6 and later, iPad Pro™, iPad Air® 2, and iPad mini™ 3 and later. You can also use Apple Pay in Safari on any Mac® introduced in or after 2012 running macOS™ Sierra, and confirm the payment with iPhone 6 or later or Apple Watch.

Security and privacy are at the core of Apple Pay. If your iPhone, iPad or Apple Watch is ever lost, you can use Find My iPhone to put your device in Lost Mode to suspend Apple Pay, or you can wipe your device clean completely. You can also stop the ability to make payments with Apple Pay on iCloud.com. If you lose your device, your Suica balance is recoverable.

When you use a credit or prepaid card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Katie Clark Alsadder
Apple
kclarkalsadder@apple.com
(408) 974-9976

Nao Yanagisawa
Apple
nao_yanagisawa@apple.com
+81 3 4345 2430

SAN FRANCISCO — September 7, 2016 — Apple® today introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.

The all new Apple W1 chip enables the groundbreaking innovations in AirPods, with dual optical sensors and accelerometers in each AirPod that work with the W1 chip to detect when AirPods are in your ear, so they only play when you are ready to listen. Simply remove them to automatically pause the music, or just remove one to have a conversation and automatically resume when you put it back. Access Siri with a double tap to your AirPods to select and control your music, change the volume, check your battery life or perform any other Siri task. An additional accelerometer in each AirPod detects when you’re speaking, enabling a pair of beam-forming microphones to focus on the sound of your voice, filtering out external noise to make your voice sound clearer than ever before.

The ultra-low power Apple W1 chip operates at one-third of the power of traditional wireless chips, enabling AirPods to deliver up to 5 hours of listening time on one charge. The custom-designed charging case holds additional charges, for an industry-leading more than 24 hours of total listening time,* ensuring AirPods are charged and ready to go whenever you are.

Pricing & Availability

• The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October.
• AirPods require Apple devices running iOS 10, watchOS® 3 or macOS™ Sierra.

*Compared to completely wireless stereo headphones.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
408-862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479

SAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

• New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
• New 7-megapixel FaceTime® HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
• New Quad-LED True Tone® flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.¹ For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods® with Lightning® connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods™, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.²

The new iPhone features the brightest, most colorful Retina® HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine®, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch™, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

• iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
• Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.³
• Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
• iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
• The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
• Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
• Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online⁴, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
• Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store®.

1 Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
2 iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (apple.com/legal/sales-support/iphoneupgrade_us/)
4 In most countries.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
408-862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479

SAN FRANCISCO AND PARIS — September 7, 2016 — Today, Apple® and Hermès introduced new Apple Watch® Hermès styles and an expanded assortment of bands that incorporate Hermès' signature palette alongside a series of bold new colors. With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant, artful simplicity and functionality. 

“Ours is a partnership born of parallel thinking and mutual regard — we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.

“We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage,” said Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction. 

Design
The expanded Apple Watch Hermès collection includes a new style — the Double Buckle Cuff in Swift and Epsom calfskin leathers, inspired by an archetypal Hermès sandal design by Pierre Hardy, creative director of Hermès shoes and jewelry, elegantly framing the wrist in new colors including Rose Jaipur, Étoupe and Bleu Agate. The new Single Tour Deployment Buckle band is a reimagined take on a classic form, pairing the elemental simplicity of Hermès Barenia calfskin leather with the modernity of an Hermès hidden deployment buckle, which opens with a click of two side buttons. The classic Double Tour and Single Tour styles continue for fall in refreshed colors including Anemone.

New Apple Watch Hermès models pair with Apple Watch Series 2, which features GPS, water resistance 50 meters,* a two-times-brighter display, a powerful dual-core processor and watchOS® 3, and include an exclusive Hermès Sport Band in signature orange. The water resistant Sport Band is light and flexible for ultimate comfort and durability when working out, and is uniquely etched with ‘Apple Watch Hermès.’

Pricing & Availability 

• Apple Watch Hermès is available in two different case sizes, 38 mm and 42 mm. The 38 mm Single Tour is $1149 (US); 42 mm Single Tour is $1199 (US); 38 mm Double Tour is $1299 (US); 42 mm Single Tour Deployment Buckle is $1399 (US); and 38 mm Double Buckle Cuff is $1499 (US) from Apple.com, Hermes.com, select Apple Stores, select Hermès stores, select specialty stores and department stores.
• Apple Watch Hermès will be available beginning Friday, September 23 in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
• Apple Watch Hermès Bands are sold separately and are available beginning Friday, September 16.** The Single Tour Band is $339 (US), Double Tour is $489 (US) and Double Buckle Cuff is $689 (US).
• Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
• Every customer who buys Apple Watch Hermès will be offered free Personal Setup, in-store or online,*** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**Apple Watch Hermès Bands will be available beginning Friday, September 23
in Macau and Russia.

***In most countries.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lance Lin 
Apple
lance_lin@apple.com
(408) 974-5036

Ina Delcourt
Hermès
ina.delcourt@hermes.com
+33 (0)1 40 17 47 88

• Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from Apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).
• All-new Apple Watch Band Kits in gorgeous new colors are available, beginning today.
• Customers will be able to order Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.
• Apple Watch Nike+ will be available to order on Apple.com beginning Friday, September 9, with availability in late October, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US. Apple Watch Nike+ will also be available in late October in Costa Rica, Greece, India, Israel, Macau, Mexico, Qatar and Saudi Arabia.
• Apple Watch Hermès will be available beginning Friday, September 23 in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
• Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, September 23 in Anguilla, Antigua and Barbuda, Cayman Islands, Croatia, Czech Republic, El Salvador, Greece, Guam, Hungary, Jersey, Kuwait, Macau, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and the US Virgin Islands.
• Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, October 7 in India and Mexico.
• Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
• Every customer who buys Apple Watch from Apple will be offered free Personal Setup, in-store or online,** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
• Anyone who wants to learn more about Apple Watch or watchOS 3 can register for the free workshops offered at every Apple Store®. 

Hey guys, so I&#039;m looking to get more flight time with my x5. <br /><br />I&#039;ve began reading the massive 85 page thread on just that. I have ran into a few questions that I can&#039;t find answers for. Even after digging around online I have found a little more info but not sure how it plays a part with our inspires.... What hoping you gurus could help me out. <br /><br />Difference in 3s vs 6s? I see a lot of people posting about one or the other but I have no idea what they&#039;re talking about. <br /><br />Also, 1300mah -...<br /><br />School me: battery mod info

LONDON ― August 25, 2016 ― Apple® today announced the Apple Music® Festival will return to London's legendary Roundhouse this September for a 10th anniversary celebration of live music, curated exclusively by Apple Music for fans around the world.

The full lineup was announced today by Julie Adenuga, the London voice of Beats 1®, an Apple Music radio station that celebrates the best new music every day. Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones. 

“Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.” 

Artists performing at the upcoming Apple Music Festival shared their excitement:

“I love London and performing at the Roundhouse! I can't wait to see you there. It’s going to be magic!” - Alicia Keys

“We're massively excited to play Apple Music Festival for many reasons, but mainly because it'll be our first proper London show after the release of our new album, ‘Wild World.’” "The Roundhouse is such a beautiful venue and it's in our hometown, so I can't think of a better place to play a bunch of new songs for the first time.” - Bastille 

“I’m so excited to go back to London, which is a special place for me to visit and I’m really looking forward to performing at the Apple Music Festival. It’s also their 10th birthday! It’s going to be a great party.” - Britney Spears

“I’m very excited to be headlining at this year’s Apple Music Festival at the Roundhouse in London, and for everyone around the world to be able to watch it live on Apple Music.” - Calvin Harris

“I am so excited to be playing at the Roundhouse. I love London and can’t wait to share this fantastic experience at the Apple Music Festival with my fans.” - Elton John

“We are looking forward to returning to the iconic Roundhouse this year to play one of our favorite festivals, the Apple Music Festival, and perform new music for our fans!" - OneRepublic 

“We're really looking forward to being a part of this year's Apple Music Festival. We loved playing at The Roundhouse for the 2013 Festival and are excited to be heading back this year.” - The 1975

Apple Music Festival runs from September 18 to September 30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners. 

Apple Music is a single, intuitive app that combines the best ways to enjoy music—all in one place. Over 15 million paying subscribers are already enjoying hand-picked playlists based on the music they love, hearing new music first before anyone else and discovering new artists every day. 

For updates and additional information, visit www.applemusicfestival.com or join the conversation using #AMF10 on the official Apple Music social media channels.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Mandy Hershon 
Apple
mhershon@apple.com
+44 203 284 6194

Stephanie Saffer 
Apple
ssaffer@apple.com
+ 1 (408) 974-5160

GoPro&#39;s Karma drone faces significant competition from DJI Innovations, the world&#39;s largest drone maker. One of GoPro&#39;s main advantages over DJI&nbsp;...

The post Happy National Aviation Day! appeared first on Drone World Blog.

BEIJING — August 17, 2016 — Apple® today announced a significant commitment by major supplier Lens Technology to run its Apple operations on entirely renewable energy. This unprecedented commitment, combined with zero waste compliance from all final assembly sites, furthers Apple’s efforts to help manufacturers lower their carbon footprint and reduce waste in China, helping to advance China’s transition to a new green economy.

Lens Technology has committed to power all of its glass production for Apple with 100 percent renewable energy by the end of 2018, as part of Apple’s industry-leading supply chain clean energy program announced last year. Lens is the first supplier to make a clean energy commitment for all of its Apple production, and will meet its goal through an unprecedented power purchase agreement with local wind projects.

Apple is working with suppliers to help transform the environmental landscape in China, and is proud to announce all 14 of its final assembly sites in China are now compliant with UL’s Zero Waste to Landfill validation. The UL standard certifies all of their manufacturing waste is reused, recycled, composted, or, when necessary, converted into energy. Since the program began in January 2015, the sites have diverted more than 140,000 metric tons of waste from landfills.

“We want to show the world that you can manufacture responsibly and we’re working alongside our suppliers to help them lower their environmental impact in China,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We congratulate Lens for their bold step, and hope by sharing the lessons we’ve learned in our transition to renewable energy, our suppliers will continue to access clean power projects, moving China closer to its green manufacturing goals.”

“Our power purchase agreement is the first of its kind in southern China and we hope it will serve as an example for other companies looking to transition to cleaner, more economical sources of power,” said Lens CEO Zhou Qunfei. “We’re pleased to be the first supplier to commit to covering all of our Apple production with renewable energy, and proud to source from local Hunan wind farms to power our facilities in Changsha.”

Lens’ manufacturing with Apple currently includes two facilities in Changsha, Hunan province. Wind energy will cover 100 percent of the energy consumed producing Apple products at Lens facilities by 2018, avoiding nearly 450,000 metric tons of carbon dioxide each year, equivalent to the energy use in 380,000 Chinese homes.

Through its clean energy program, Apple will partner with suppliers in China to install more than 2 gigawatts of new clean energy in the coming years, avoiding over 20 million metric tons of greenhouse gas pollution in the country between now and 2020. Foxconn committed in October to construct 400 megawatts of solar, starting in Henan province, by 2018. The manufacturer is now well on its way to constructing the first 80 megawatts of that commitment.

Earlier this year, Foxconn final assembly sites at Guanlan and Taiyuan were the first in China to receive UL’s Zero Waste to Landfill validation. With the recent addition of 12 manufacturing sites, all of Apple’s final assembly production in China is now zero waste compliant.

“We applaud innovative companies, like Apple, that are leading by actively reducing the environmental impact of manufacturing operations,” said UL president and CEO Keith Williams. “Achieving zero waste is an extensive effort that requires close coordination across all facets of a company’s operations, especially when the commitment is global.”

Apple has taken significant steps to protect the environment by transitioning from fossil fuels to clean energy. Today, the company is powering 100 percent of its operations in China and the US, and more than 93 percent of its worldwide operations, with renewable energy.

Learn more about Apple’s environmental efforts at apple.com/environment.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Alisha Johnson
Apple
alisha_johnson@apple.com
669-227-3364